LONG

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Contents

eLong Inc.

eLong, Inc., an online travel company, provides travel reservation services in China, through its Web sites www.elong.com and www.elong.net. The company also provides vacation packages, corporate travel, car rental, wireless messaging, and Internet advertising services.

How To Invest

eLong Inc. is traded on the Nasdaq market under ticker symbol LONG.

Competitors

eLong Inc.'s biggest competitor is Ctrip International.

Key Development

May 14 2007: eLong, Inc. announces first quarter result, reporting a 26% yoy revenue growth. Hotel Commission per room night was RMB65 (15%) for a total of 756,000 nights. Commission earned per air ticket in the first quarter was RMB37 (4.8%). A total of 326,000 tickets were sold through eLong. See Seeking Alpha

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