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Shanda Interactive

Shanda Interactive Entertainment Limited is an online interactive game company. Shanda's well-known massive multiplayer online role playing games such as Magical Land, D.O. and R.O. are widely popular in China. Shanda is head-quartered in Shanghai, China.

How To Invest

Shanda Interactive Entertainment Limited is traded on the US Nasdaq stock market under ticker symbol SNDA. As with many Chinese stocks, SNDA has a high volatility if you lookup Shanda Interactive share price stock quote through Google or Yahoo finance.

Competitors

SNDA is one of a handful of Online Gaming Company in China that operates to profit from the younger generation of China's internet savvy middle-class family.

Key Development

In 2006, Shanda Interactive painfully transitioned from subscription based game-playing revenue model to free playing but charging for in-game items. The transition has been largely successful as its revenue started to stabalize and climb up again.

Shanda SNDA also tried to enter the casual gaming market and console based games. But the console project was not as successful as its casual gaming business.

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